I was caught by surprise last Friday when I read Margaret Brennan's farewell to the NYSE and her show on twitter. I had been a loyal follower of InBusiness since she left CNBC's retail beat to join BloombergTV in 2009.
It seemed as though the show was doing well. She moved from the studio to the floor of the Exchange and her image appeared on posters in Metro North rail cars and banners strewn across city buses.
According to TVNewser, Andrew Morse, head of U.S. TV for Bloomberg, said the changes are a continuation of Bloomberg’s “evolution into a digital, multi-platform news organization.”
I suppose it only fair that in this age of disintermediation that a change to a daily TV program be reported on twitter. No indication as to where Brennan will land, but I can't imagine a bright journalist like her will be sidelined for long.
And so it would appear that the glittering money-honey path away from CNBC may not be golden after all, e.g., does anybody tune into Erin Burnett's program on CNN?